Entrepreneurship Sparkles with SILX Global
Colorado has been an entrepreneurship-focused state for quite some time. With opportunities abound and less saturation than other small and mid-sized cities, our state is the perfect place to start a business. It’s been said that entrepreneurs are the ones who really change the world, and that couldn’t be truer than with artists and makers. Goods and services like instant coffee or instant communication were once nonexistent, but thanks to daring entrepreneurs, we now have the luxury to take these products for granted. Without entrepreneurs, innovation would wither. The maker culture is a contemporary culture or subculture representing a technology-based extension of DIY culture that intersects with hacker culture and revels in the creation of new devices as well as tinkering with existing ones. A maker is the umbrella term for independent inventors, designers and tinkerers. A convergence of traditional artisans, the niche is established enough to have its own magazines, expos and commerce platforms. Makers tap into an American admiration for self-reliance and combine that with open-source learning, contemporary design and powerful personal technology.
For SILX Global, being a creator, artist and entrepreneur comes together in a social, sleek and modern way. Founder Noelle Garcia has created none other than a “business in a box” equipped with a community of affiliates who are there to cheer you on and collaborate. The positivity that radiated from Noelle and her local team truly showcased how empowered and elevated each woman felt to be a part of the fledgling brand. In under one year, SILX global has expanded from just Colorado to nearly one dozen states and Switzerland.
The Brand’s Humble Beginnings
In 2017, Noelle started weaving hair sparkles into friends’ and family’s hair for fun. When her phone started ringing off the hook for appointments and events, she knew she had to go all in. But the product she was using became unreliable and would intermittently melt into her clients’ hair despite its claim of being “heat resistant.” After months of searching, Noelle finally made headway with a manufacturer who was able to make her product, SILX, with the highest heat resistance on the market. Noelle put a SILX display together by hand and started getting the word out about SILX hair sparkles.
It wasn’t long before friends of friends were contacting her to do birthday parties, and store owners were calling her to set up pop-up shops to get more people in their door. She was doing birthday parties, ladies wine nights and collaborations with other women-owned businesses. Noelle was making more money in two hours than what most women made working a full day’s shift, and she knew she had to give this opportunity to more women. After creating an affiliate program, SILX Global has grown rapidly with more than 40 affiliates ranging in age from 12 to 65. They’ve also done some incredible collaborations with companies like Dropbox, Bumble and Facebook. For Noelle, her favorite part of creating SILX has been watching women start their SILX side hustle and make major differences in their income levels while connecting with other empowering women in their area.